[ the story ]

we are experienced concept creators.

Since 2018, we have created boutique experiences by studying emerging trends, filling market gaps, and investing in communities & people. Today that work is Brome Modern Eatery, five restaurants across Metro Detroit.

read our story
1.9B+
Online
impressions
1.8M+
meals
served
15K+
trees
planted
213
team
members

[ own a brome ]

grow with brome.

Brome Modern Eatery, the chef-driven halal burger and salad brand founded in Dearborn in 2015, is managed and operated by Afor Concepts, a team that has been creating restaurant concepts since 2018. Brome franchises are offered by Brome Franchising, Inc.

Founded in Dearborn in 2015. Five Metro Detroit locations.

Chef-driven halal burgers and salads, with an approved halal supply chain.

Training, opening support, site guidance and marketing from the team that runs the company restaurants.

Brome franchise opportunities ↗

[ franchise faq ]

Who is behind Brome Modern Eatery?

Brome Modern Eatery was founded in Dearborn, Michigan in 2015 by Sam Abbas. It is managed and operated by Afor Concepts, the Dearborn restaurant concept company Sam founded in 2018, and has five locations across Metro Detroit.

Does Afor Concepts sell Brome franchises?

No. Brome franchises are offered by Brome Franchising, Inc. Afor Concepts manages and operates the Brome brand and its company restaurants. Franchise inquiries go through the Brome franchise page at bromemoderneatery.com/franchise.

Where is Brome franchising?

Michigan first, then the Midwest. Investment details are provided in the Franchise Disclosure Document, which Brome Franchising, Inc. shares with qualified candidates.

[ the team ]
Sam Abbas, CEO and Founder of Afor Concepts
Sam Abbas
CEO, Founder
Zane Makky, Chief Concepts Officer and Chief Operations Officer at Afor Concepts
Zane Makky
Chief Concepts Officer | Chief Operations Officer
Mike Mashhour, Chief Financial Officer at Afor Concepts
Mike Mashhour
Chief Financial Officer
Rachelle Mackie, Director of Operations at Afor Concepts
Rachelle Mackie
Director of Operations
Firas Allouch, Creative Director at Afor Concepts
Firas Allouch
Creative Director
Tima Adlouni, Systems Operations Coordinator at Afor Concepts
Tima Adlouni
Systems Operations Coordinator
Christina Wakim, Operations Administrator at Afor Concepts
Christina Wakim
Operations Administrator
Razane Zain, Field Operations Manager at Afor Concepts
Razane Zain
Field Operations Manager
[ the core ]
What we stand for.
Two guests eating salads at a Brome Modern Eatery table

responsibility

We hold ourselves to higher standards in business, vendor interactions, and team member advancement.

Brome team member holding a burger

wages

Our flagship accomplishment: comfortable, sustainable living wages, plus healthcare for our team members.

See open roles
Iced green juice with kale and lemon

Tree Planting

We match guest donations to plant trees through the National Forest Foundation. More than 15,000 trees so far.

we’re open
to great
ideas.

let’s chat